VPSS Haveli

SHREE GUSAIJI'S PRAGTYA USTAV - Celebrations

Gusainji was the younger son of Vallabhacharya. His real name was Vitthalnath. He was born in 1516 at Charnat near Varanasi. Gusainji as Vithalnathji is mentioned in Hindu scriptures as follows: In Agni Purana, in a chapter titled "Bhavishiyotar" (Future Avatar (birth)), God himself professed that: "In future I will come as son of Shree Vallabh and I will be known as Shree Vithal."

Gusainji led the sect Pushtimarg, the sect founded by his father after the latter's death. Based on the order of Shrinathji Krishna's image currently residing in Nathadwara near Udaipur - Rajashtan - India), Gusainji included variation of Bhog (feasts & meals), Raag (music) and Shringaar (adorations) into the seva (day to day services) of Shrinathji.